Who we are
About Us
We started United Front because we were tired of how the roofing industry treated homeowners. Here's our story.
Built on referrals, not ads
We founded United Front Roofing because the East Bay deserved a roofing contractor that gave straight answers — even when those answers cost us jobs.
We've seen every trick in the industry: inflated scopes, unnecessary full replacements sold to homeowners with 10 good years left on their roof, subcontractors showing up who don't know the job they were hired for. We built our company to be the opposite of all of that.
About 80% of our work comes from referrals. Neighbors recommending us to neighbors. That only happens when you leave every job with people who trust you. That's the whole business model.
We do about 70 roofs a year — intentionally. We're not trying to grow into a call center. We're trying to stay small enough that every customer gets the owner's attention.
70+
Roofs per year
80%
From referrals
5
Cities served
0
Subcontractors
How we operate
Honest scope, always
If you need a repair and not a replacement, we'll say so. Even when the replacement would make us more money. We'd rather earn the call in 8 years when you actually need us.
Same crew, every time
No bait-and-switch. No subcontractors showing up who don't know the job. The people who walk your roof at the start are the people who finish it.
Transparent pricing
Written, line-itemized quotes. No surprises. If we find something unexpected mid-job, we stop and talk to you before it changes the price.
Ready to talk?
Free inspection, honest assessment, no pressure. That's the pitch.